"Big, If True" is a webinar series from the Technology and Social Change Research Project at the Shorenstein Center. Hosted by Dr. Joan Donovan, the series focuses on media manipulation, disinformation, and the future of democracy during a pandemic.

In this special episode, Dr. Donovan talks with Jesse Bender, a manager for Steak-umms' Twitter account, about the brand's recent success with viral messaging combating misinformation around the COVID-19 pandemic.

What roles are brand social media accounts playing in today's information ecosystem? How does a sliced frozen meat product become a trusted voice of reason and leader of an online community (and what, exactly, is the Steak-umms community)? Listen in to find out!

Magazines that cover American public affairs, culture, and life have long held an important place in American journalism. But the magazine industry, like the rest of journalism, has struggled in recent years. 

This special edition of our podcast is an audio version of Heidi Legg's new Shorenstein Center Paper "Preserving America's Thought Leader Magazines." https://shorensteincenter.org/preserving-americas-thought-leader-magazines

The paper starts with a brief history of the thought leader magazine with an emphasis on how they built trust, which is key to attracting loyal readers. The discussion then turns to  brand affinity, as it relates to trust and affects revenue streams. Finally, the paper examines how six leading thought leader magazines – New York Magazine, Mother Jones, Wired, The Information, The Atlantic, and Rolling Stone – are all responding to changing public demand and delivery. 

Thanks to Harvard College student Andrew Zucker for producing this audio paper.

How does news and truth survive, when trust in what is fact has suffered and people live in bubbles of isolated realities fed by polarized and fragmented media sources? What is the role of narrative storytelling in this new media landscape? 

Thomas Patterson is the Bradlee Professor of Government and the Press at Harvard Kennedy School, and the author of the recent book "How America Lost Its Mind: The Assault on Reason that is Crippling America." He talks with former Shorenstein Center Fellow and Filmmaker-in-Residence Gabriel London, whose paper titled "Hanging by a Thread: Serialized Narratives in a Post-Factual Era" was just published at ShorensteinCenter.org.